Training and Development

UCG continues to grow because we believe "it's all about people," and we invest in the growth of each employee. From flagship training programs like LeadershipUCG to IdeaLabs to employees tapping into their own potential through the process of development planning, ours is a culture of continuous learning based on coaching and feedback.

Training at UCG
Here's just a partial list of the training and development programs UCG employees can take advantage of:

Management and Leadership — As one of the fastest growing B2B publishing companies in the world, UCG relies on a high caliber of leaders and managers to achieve its goals. To support both the professional and personal growth of our leaders and managers across the company, we provide a wide variety of learning vehicles ranging from classroom training to e-learning to mentorships.

Editorial/Content — Editorial training continues to drive the success of UCG where “content is king” is our mantra. Our focus is on writing for our niche audiences and strategies and tactics for purposing our content to be delivered however our subscribers want it -- in print, at live or audio conferences, and electronically – including formatted for smart phones, tablets, and websites.

IT — IT training has been integral to the way in which UCG leverages technology as a core competency. IT professionals are agile and opportunistic, and the training they receive in new technologies and applications is critical to their partnership with the business units.

Marketing — It's an exciting time for marketers and UCG is the right place to be for inspiration, innovation, and making a difference in a fast-paced, rapidly growing business. Our marketing training curriculum includes topics such as designing effective email campaigns, strategic marketing and planning, creative testing, crafting landing pages, SEO -- optimizing search engines, and learning about customer behavior in an online environment.

Product Management Training — In our companies that have a product manager model vs. a traditional publisher model training for staff responsible for managing a product line is comprehensive – from how to research the market and validate customer input to modeling a new product’s financials. 

Sales — UCG's direct sales teams get skills and product training in their divisions. Sessions cover topics such as probing, pre-sales techniques, sales presentation, client visit strategies, negotiating, and proposal-writing.

UCG’s Marketing Gold — Marketers, editors, product managers and sales staff have access to this proprietary, unique knowledgebase of marketing and sales “best practices” to acquire and retain subscribers and attendees. This repository gives employees a quick and easy way to gain expertise on proven marketing and sales practices.

Rob Shapiro

 

UCG's commitment to developing people is remarkable. A substantial amount of time and money is invested in tools and training that empower each employee to grow their contribution and value to the company, as well as increase their advancement potential. LeadershipUCG has paid immediate dividends in our division, building confidence and skills among newer managers, and increasing the focus and leverage of experienced managers.

Rob Shapiro
Chief Marketing Officer,
Decision Health

Shalisa Mohamed

I love the fact that continued training and education courses are a standard part of UCG’s special sauce. Each program is designed to challenge our minds and expand our thought processes by including real-life situations and guiding us to effective solutions. The most beneficial part of these courses is that I’ve been able to apply what I have learned to both my professional and my personal life.

Shalisa Mohamed
Chief Solutions Officer
Shared Services